Useful first, charming second.

Three things, in this order. Tools are the front door — calculators, generators, and quizzes that answer a specific question (when should I go to bed, how late can I have coffee, what schedule should my baby be on). Each tool runs on a transparent algorithm with the methodology documented on the page. Reviews are honest verdicts on sleep gear, scored across consistent dimensions (accuracy, comfort, value, etc.) with affiliate disclosure baked into the page. Parent zone is editorial guidance for parents navigating sleep through newborn, infant, toddler, and preschool — reviewed by Marie Hansen, PSC, with the goal of giving you the summary a sleep consultant would, without the consultation fee.

Every tool has a published methodology. Every review has a documented scoring rubric and a clear note on whether the verdict is a synthesis of public research or based on hands-on testing — to date it is always synthesis, because we have not run a testing programme. Parent-zone articles name Marie Hansen, PSC as their assigned clinical reviewer; her signoff is still pending on all of them, and each page says so.

We separate built from shipped. A page can be built (URL live, content available) before it is shipped (reviewer signoff complete, hands-on testing complete). When that gap exists, you'll see a "review pending" or "hands-on pending" badge on the page. We surface this rather than hiding it.

Banned-words list: we don't say "unlock," "boost," "supercharge," "game-changer," or "revolutionary." Sleep is too consequential for marketing language.

Dr. Logan Foley, CSSC — Clinical Sleep Science Coach, primary reviewer for adult-sleep tools and reviews. Reviewer credit appears on every page Foley has signed off on.

Marie Hansen, PSC — Pediatric Sleep Consultant, primary reviewer for parent-zone content and any tool serving the 0-5 age range (wake windows, baby sleep schedule).

Reviewer credit on a page indicates content review, not endorsement of any specific product. Affiliate revenue does not influence review scores.

One, currently:

1. Amazon Associates commissions on gear we recommend, disclosed on every page that carries a link. When you buy through one of our links the price is the same for you and Amazon pays us a small share. See the affiliate disclosure for the detail.

Things we are not paid for today, said plainly because other sites in this niche imply otherwise: we hold no direct affiliate agreements with the sleep brands we review, we run no display advertising, we take no newsletter sponsorship, and the toolkit is a free download rather than a product. If any of that changes, this page changes with it — and the change will be disclosed on the pages it affects, not just here.

We do not sell user data. We don't run pop-up ads. We don't run interstitials. The newsletter is the only outbound, and you can unsubscribe in one click.

Get in touch at info@sleepyhero.com. For affiliate program inquiries, partnership questions, or editorial feedback, the same address works. We read every email.