Loftie Clock (2nd Gen)
Best for: Phone-in-bed addicts, design-conscious nightstands
The phone-replacer — alarm clock, sound machine, and wind-down routines in one designed object that gets your phone out of the bedroom.
Loftie's pitch is behavioral, not optical: a two-phase alarm (gentle cue, then get-up cue), a library of sound baths, sleep stories and white noise, a sunset-toned night light, and Bluetooth speaker duty — all designed to replace the phone on your nightstand. Loftie says the clock needs Wi-Fi for initial setup and software updates, and offers a No Wi-Fi Mode once it is updated. The light is an ambient glow rather than a true 300-lux sunrise, so pair it with blackout curtains rather than expecting a dawn simulation. Loftie says everything is included with purchase, with no subscription or paywall.
Price & where to buy
Prices checked 2026-10-31Prices shown were last checked on 2026-10-31 and can change at any time — the price on the retailer's site at checkout is the one that applies. Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product. As an Amazon Associate and affiliate we may earn a commission on purchases made through these links, at no extra cost to you.
How our prices work
We show the price at our recommended retailer as at our last check of that offer (2026-10-31) and, when Amazon reports one, its list price for comparison. Amazon prices come from Amazon's own product data service and are refreshed twice a day; each one shows the date and time Amazon gave it, and one older than 24 hours is replaced by “Check price”. Other retailers' prices are checked by hand and show the date of that check. Retail prices move constantly, so the price on the retailer's own page at checkout is the one that applies. More on Amazon prices
Should you buy it?
What we like
- Two-phase alarm designed for a gentle wake
- Sound baths, stories, white noise built in
- Designed object that replaces the phone
What to know before buying
- Ambient glow, not a true sunrise light
- Needs Wi-Fi for setup and software updates
- Premium for a clock-speaker
A darker, quieter bedroom, by the evidence.
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At a glance
How it scores
How our 8.2/10 breaks down — rated on the dimensions that matter most for sunrise alarms, from published specifications and third-party test data, not the marketing.
Compare with alternatives
Quick verdicts for the sunrise alarms most often considered alongside the Loftie Clock (2nd Gen).
Loftie Clock (2nd Gen) vs Philips SmartSleep Wake-Up Light (HF3520)
The clinical original — the sunrise alarm Philips says is clinically proven, still one of the most natural wake-up designs on paper.
→ Dark-winter mornings, heavy sleepers, no-app minimalists
Philips SmartSleep Wake-Up Light (HF3520) review →Loftie Clock (2nd Gen) vs Lumie Bodyclock Shine 300
The sleep-clinic choice — UK light-therapy specialists' sunrise alarm with an adjustable 15-90 minute ramp.
→ Slow wakers, light-sensitive sleepers, ramp tinkerers
Lumie Bodyclock Shine 300 review →Loftie Clock (2nd Gen) vs JALL Wake-Up Light Sunrise Alarm
The entry-level gateway — a sunrise alarm with the compromises you'd expect.
→ First-timers, guest rooms, sunrise-curious budgets
JALL Wake-Up Light Sunrise Alarm review →Not sure which one is right for you?
Our 60-second sleep score quiz asks 8 questions and recommends the right sleep gear for your goals. Free, no signup.
Editor's deep dive
Is the Loftie Clock (2nd worth it?
The short answer
Worth it if you're buying a bedside audio system that also wakes you gently — not if you're buying a sunrise lamp. The 2nd-gen Loftie Clock's two-phase alarm and sound baths are excellent; its light is a warm glow, not a dawn simulation.
Who it's for
Design-first buyers who want one beautiful object handling alarm, white noise, sleep stories, and Bluetooth speaker duty — and who wake more to sound than light. Light-driven wakers (dark winters, heavy sleepers) should put the same money toward a Philips or Lumie instead.
Best for you if…
The two-phase wake is the gentlest alarm mechanism in this comparison.
Sound baths, stories, and noise built in — no app streaming required at 2am.
The glow tops out far below the 300-lux dawn of the Philips HF3520.
Loftie says there is no subscription and no paywall; the alarm, 100+ sounds and the app are included with purchase.
Bottom line
Buy the Loftie Clock as a premium sound-first alarm that beautifies the nightstand. Buy an actual wake-up light if morning light is the job to be done.
How we scored this
Editorial evaluation against the Philips HF3520 and Hatch Restore 3 on published specs, independent reviews, and owner consensus — scoring wake gentleness, light output, audio quality, and app dependence on our 10-dimension rubric. We have not tested it hands-on. Reviewer signoff by Logan Foley, CSSC pending.
Frequently asked questions
Is the Loftie a real sunrise alarm?
Not in the Philips sense — its light is a warm ambient glow, not a 300-lux dawn simulation. Buy it for the two-phase alarm and sound library; buy a Philips or Lumie for light-driven waking.
What does the two-phase alarm do?
First a gentle tone eases you out of sleep, then a second cue follows 3, 6 or 9 minutes later, depending on the setting. Loftie says the first phase fades out automatically after 30 seconds.
Is there a subscription?
No. Loftie says everything the clock does is included with purchase, with 100+ sounds and the app, and there is no paywall.
Loftie Clock vs Hatch Restore 3?
Same category, different bets: Hatch leans routine + sunrise light, Loftie leans audio library + design. Hatch's light is stronger; Loftie's speaker is better.